If a boutique hotel had a dating profile, that’d be it.
A trendy alternative to the “all-business” hotel chains, the boutique hotel trend is growing. They’re smaller—10 to 100 rooms—and focus on providing exceptional personal service with the onsite bar and restaurants playing a starring role.
So why doesn’t Raleigh have at least one?
And why does Durham have two (with a third on the way)? Money, honey. Durham offers millions in county and city incentives that Raleigh doesn’t.
• The Durham Hotel features 53 rooms in a five-story building with rooftop yoga and a bar with fantastic city views. Total city and county incentive: $1.2 million.
• 21C Museum blends a 125-room venue with a contemporary art museum, first-class spa and signature restaurant. Total incentive: $7.7 million.
• Jack Tar Hotel: Opening in the first quarter of this year, the 75-room hotel will feature 7,000 square feet of pool deck and 12,000 square feet of retail. Total incentive: $3.9 million.
Are we getting closer?
Raleigh focuses on larger chains, according to “Travel Weekly,” but the tide could be turning.
“Aloft” on Hillsborough Street strikes an intimate chord as will the “AC Hotel” in Midtown, the latter a Marriott International lifestyle brand with 133 rooms and a decidedly European flair. Raleigh is its first NC location.
Who knows, maybe more will follow.