Here’s the pitch: you’re stuck in traffic on 540 or Glenwood Avenue near RDU, and you’re thirsty. Whether you’re a bona fide craft beer enthusiast or merely someone who enjoys a tasty brew, the founders of DAILYPINT craft beer venue and event space would like to roll out the proverbial red carpet and invite you in for a drink.
DAILYPINT co-founders Will Clay and Eric Roth met in the late ‘90s while working at Industrial Light & Magic, Lucasfilm’s visual effects studio in San Francisco. Working together on blockbusters like “The Mummy Returns” and the “Star Wars” prequel “Attack of the Clones,” Clay and Roth found they shared a common interest: beer.
Roth and Clay soon got acquainted with NorCal breweries like Anchor Steam and Sierra Nevada, and just like Luke Skywalker’s eyes were opened to the ways of the Force, both men recognized the burgeoning enterprise. Now DAILYPINT is bringing its unique blend of storytelling and beer knowledge to the Triangle.
Both DAILYPINT owners agree that the Triangle was the perfect venue for their joint venture. “Our goal was to keep doing [film] production,” Clay says, “and then it would become the theme of the beer destination.”
From Reel to Raleigh
When Roth left ILM to work at DreamWorks in Los Angeles, he says he was struck by the craft beer explosion: “It changed my tastes and gave me an understanding of how that industry worked.” Even though he and Clay weren’t working in the same place anymore, they kept in touch, sharing homebrew recipes and research and talking about beer.
Clay, a Durham native, returned back to North Carolina and when the idea of merging his two passions struck, his first call was to Roth. They came up with a unique idea: a company that would capitalize on its knowledge of special effects (for video games, virtual reality, commercials and film) as well as its thirst for promoting craft beer.
While DAILYPINT Studios is currently operating, offering motion-capture, virtual reality and animation services for a bevy of clients both local and national, the craft beer taproom is slated to debut later this year, with a larger event space to follow in early 2017. The taproom will feature 12 rotating beers, wine, soda and a diverse selection of canned and bottled beers to pour in house or take home.
The space will have the subtle design of a film set or studio backlot, driven by the founders’ behind-the-scenes experiences in film. Roth adds that DAILYPINT is “a mixture of two elements of our story—one is the idea that film is very important to us and ties into the look and style we want to portray” in the space. The other element, of course, is sharing a cold pint of beer.
“We spent our first 20 [years] in film and entertainment. We want to spend our next 20—or more—in beer. Most people open the brewery first but we’re doing the switch. We’re the entertainers, so let’s make the destination first. It’s the reverse of what a lot of people have done, but we feel it works for us,” says Clay.
While Clay and Roth would eventually like to venture into small-batch brewing in the future, the idea is to first carve out DAILYPINT’s niche as a craft beer destination.
Disclosure: Eric Roth is married to Editor-in-Chief Alexandra Drosu.