grocery store mania

Market Mania

In Eat, February 2017 by Alexandra DrosuLeave a Comment

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Grocery stores are popping up in Raleigh like wild mushrooms. With so many choices, how do you pick the right one for you?

Did You Know…

Between Blue Apron, HelloFresh, Plated and a dozen other meal kit delivery services, grocery stores need to get creative to address their customer’s needs and make dinnertime an easier experience.

“Many of our customers are pressed for time but they still want to cook a fresh, delicious meal,” says Chris Miller, Vice President of Strategy and Marketing at The Fresh Market. The store has created several different options from hot, ready-to-serve dishes to their Little Big Meals, meant to deliver big savings with little effort. The ingredients for the meals are packaged together at a station and cost about $15-$20 for a family of four.

Lowe Foods’ Pick and Prep station allows shoppers to choose produce and drop it off with a store expert with instructions on how you would like it diced, sliced, cored or chopped. You can pick up your veggies or fruit after you’re done with your shopping list. The complimentary service saves a massive amount of time in the kitchen.

Wild About Wegmans

According to Market Source, Wegmans has been rated America’s favorite grocery market in 2016, and North Carolina is on track to get four stores this year in Chapel Hill, Raleigh at Wake Forest Road and two locations in Cary. Though the company hasn’t announced construction timelines the city is abuzz with the news. The question is why does the store engender such loyalty?

The massive stores are modeled after an open-air European market including one of the largest fresh produce sections of any supermarket, food bars, extensive sampling similar to Costco, and a market café that can seat up to 300 people. Plus, the company owns its warehouses, which translates to cheaper prices and a loyal following.

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