Share this Post
When was the last time you changed your air filter?
If you don’t remember, odds are it’s probably time you did. According to entrepreneur and former NC State student Kevin Barry, around half of all homeowners forget to change their air filters on time. But it wasn’t until Barry went to the store to buy an air filter for his own apartment back in 2012 that he realized how annoying the whole process could be.
Barry’s bad experience sparked an idea for an air filter delivery service and soon after, he and his friend, Thad Tarkington, started Second Nature (initially known as Filter Easy).
Signing up for the Raleigh-based service is simple, Barry says. Subscribers go to Second Nature’s website and input how many filters they have in their house, what size the filters are and how often they’d like to change them out. Then, the appropriately sized filters the subscribers need are delivered exactly when they need to change them.
“The box arriving is essentially a reminder to do the swap-out and then you don’t have to worry about your filters again until the next delivery shows up,” Barry adds.
There’s definitely a convenience factor that goes along with the service.
“Everyone’s day-to-day life is so busy and there are a lot better things that people can be doing—spending time with family, going to sporting events, going out on a date and whatnot—but changing air filters is out of sight and out of mind,” Barry says.
Still, not changing your air filters can take a toll on your home and on your personal health. Changing filters regularly lowers your energy bill because your home HVAC system isn’t working as hard to heat or cool your house to the right temperature, putting less strain on your HVAC system and prolonging its lifespan. Additionally, fresh air filters improve the air quality in your home and ensure that you’re living in a safe environment.
“These filters are picking up everything from lint particles all the way down to virus-carrying particles, bacterias and molds,” Barry explains.
Second Nature’s air filters are all American-made and high quality, but you have the option to choose whether you’d like to catch “some” stuff, such as basic household dust and pollen, catch “more” with an additional level of filtration or catch “all,” including small particles of smoke.
This past summer, Barry and Tarkington rebranded their service from Filter Easy to Second Nature and will soon deliver even more out-of-sight, out-of-mind home maintenance-related products, including refrigerator water filters, later this year.
Barry and Tarkington have grown Second Nature to include hundreds of thousands of customers from all over the country and now serve industrial partners in addition to homeowners.
More recently, Second Nature worked with the FDA to produce 800,000 masks that meet federal regulations to sell to local and non-local medical facilities during the coronavirus pandemic.
Share this Post