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WEB EXCLUSIVE They say that the best way to spread Christmas cheer is singing loud for all to hear, and Bold Music, a Charlotte and Raleigh-based in-home music lesson provider, takes the sentiment to heart. On Monday, December 14, the service released a special holiday music video—think of it like a virtual holiday card—featuring some of their Raleigh students and teachers performing the jolly song ”Winter Wonderland” as a way to introduce themselves to the Raleigh market, which they officially joined in August.
Bold Music partnered with The Pour House Music Hall to shoot the music video; they also included footage of different iconic parts of Raleigh. “We wanted to introduce ourselves to Raleigh but due to COVID we couldn’t do our normal events, so we had to get creative,” says Bold Music co-founder George Ramsay. “This is our way of saying ‘Hey Raleigh, we’re here’ while plugging into the culture and the people. Our whole mission as a company is to bring people quality music education, but we also want to have a positive impact on the culture in every city that we’re in.”
Scenes from the shooting of Bold Music’s holiday music video at The Pour House
Ramsay and Dean Williams, a friend he went to Davidson College with, started Bold Music in 2013 in Charlotte. Ramsay has been a musician his entire life, starting with piano and working his way up to guitar and string instruments. Both him and Williams were both teaching at a nearby studio at the time they attended Davidson—Ramsay eventually earned a music degree—and thought that there was a better way to provide music lessons to students.
“We knew we could provide a much better service if we went to families rather than having them drive,” Ramsay explains. “As musicians ourselves, we also thought there was a much better, less stressful and more consistent ways to work as teachers.”
Kids and adults of all ages can sign up for music lessons from Bold Music. They receive lessons once a week from a local teacher, most of whom are musicians themselves. Back in February, Bold Music started implementing virtual makeup lessons in order to save teachers from the hassle of driving around the city around their busy schedules. The pivot came just in time for COVID to hit in March, when they were forced to make all lessons virtual due to the shutdown.
Ramsay says that their teachers were already trained on virtual lessons and families knew that it was coming—with the infrastructure already in place it was easy for them to make a smooth transition to virtual music lessons. “That was just lucky,” Ramsay says. Bold Music recently started going back to in-home lessons, but lately, due to the recent increase in positive coronavirus case rates, they’ve started doing more virtual lessons again.
Ramsay is excited to be in the Raleigh market and hopes that Bold Music’s holiday music video will reach children and adults interested in learning how to play a musical instrument. Watch the full music video on YouTube, and learn more about Bold Music’s private in-home and virtual lessons at boldmusiclessons.com.
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