Jana Wildy

Rhinestone Cowgirl

In March 2023, Stuff by Anna Beth AdcockLeave a Comment

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Channel your inner cowgirl via this Western glam boutique.

Giddy up—er, glitter up—via Glitter Up, Cowgirl!, a Wild West-esque boutique with a side of sparkle showcasing curated styles for the glam country girl. Behind the business, find glitter queen Kyra Busch, an NC State senior and previous pageant queen—named 2022 Miss All American NC and 2022 NC Miss United States Agriculture (!)—who first launched her online store in September. Now, after a few months bedazzling cowgirl hats by hand, the biz has transformed into a thriving wholesale-to-retail format. 

“After I competed in the Miss United States Agriculture pageant system, I was inspired by the girls I met,” says Busch. “The boutique is based on them. It’s Western-style mixed with glam, pink sparkles and all that.” Influenced by her dream closet, fab selects include graphic tees, bags, flannels, fringe jackets, cow earrings and moo-re . “If I see something I would wear, I pick it for the boutique,” she adds. 

Glitter Up, Cowgirl! also makes in-person pop-up appearances around NC—from Charlotte to Greensboro to Durham—and Busch is slated to appear with her merch at the Raleigh Boutique Warehouse Sale this month. And with big dreams to open her own brick-and-mortar in Raleigh someday, Busch doesn’t plan on hopping off the small business saddle anytime soon. 

“Starting a business doesn’t have to be something only a select few people do,” she says. “You don’t have to have a ton of experience. It’s more about having the passion and drive to see it through.” … Can we get a yeehaw?! glitterupcowgirl.com 

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