As the fifth and final Dreamville Festival has been put to bed, we recap the good, bad and dreamy moments of this year’s fest. And stay tuned for the new four-year music fest under the Dreamville label coming to Dix Park next year.
BEST
Weather This year’s fest was definitely the warmest and sunniest, complete with a chill breeze and partly cloudy skies to provide some relief from the heat. Even nighttime temps didn’t fall below 70—a plus compared to previous years’ nippy evening weather (not having to carry around a jacket all day? Big win)—but rain did start to fall Sunday at the end of the night. It was hot during peak daytime though, but luckily with Dreamville’s many shaded areas, there were plenty of spots to escape the heat.
Liquor Pop-Ups No one pulled out the stops more than this year’s liquor partners. Patrón set up a literal house in the middle of the festival pouring drinks in the brand’s signature tequila bottles, while Hennessy featured an energetic DJ set by Mannie Fresh and guest bartender appearance from Normani. And, as always, Casa Bacardi offered a tropical oasis to enjoy refreshing ’tails and make a wish in the branded fountain.
Art There were oodles of photo ops at this year’s fest, including a plethora of backdrops by local artists—showing that Dreamville Fest is more than just a music fest. Interactive structures also abounded, including a rainbow-hued string display that moved with the wind, neon rainbow setups, an inflatable flower installation, sunflower benches and much more.
NC Apparel North Carolina represent! Artists repped local sports with fashionable ’fits—from Lil Wayne’s branded Canes jersey to Ludacris’ UNC Tar Heels getup.
Throwback Artists While we love the top artists in today’s rap/hip-hop game (GloRilla ATE), it was a delight to see early aughts faves like Ludacris and Wale take the stage. Luda got the crowd hype with fan-favorites, even playing “Move Bitch” twice for an abundant crowd that belted along the lyrics both times.
Stage Visuals Dreamville really upped the ante with the stage visuals this year. Think raging flames setting the scene for 21 Savage; a smokeshow during Lil Wayne’s headlining performance, plus supercool graphics for his gaggle of coperformers (Hot Boys & Big Tymers, Birdman, Juvenile, etc.); an endearing animation behind Earthgang; lightning effects and strobe lights showcasing Erykah Badu; and *lit* light shows during the evening acts. And we’d be remiss not to mention J. Cole’s two-story home setup, where he kicked off the show upstairs sitting at a desk, working his way down to the first-floor couch.
Safety Precautions Walk anywhere on the grounds and there’s likely a medical tent in sight, a great comfort in the case of an injury, dehydration or other medical emergency—even a Narcan tent as a fail-safe. Water stations were also scattered throughout, in addition to Electrolit samples near the entrance. And staff were quick to rescue patrons in need during sets (s/o crowd members who waved their phone flashlights to gain attention).
WORST
Sound Issues Despite two entire days of live music, J. Cole’s mic failed during the opening of his final headlining performance, a major flop. Erykah Badu’s mic also went out while she was on stage with him—and Earthgang’s sound system was having issues at the start of their set. Luckily, Cole noticed his vocals weren’t projecting and restarted his first song for the enormous crowd to hear, and Earthgang’s DJ stopped the set to figure out the issue before the duo came on.
Huge Crowds With 52,000+ people in attendance each day, Dreamville sold out once again—and it showed. Sunday was especially packed, with clusters of festivalgoers descending on Dix, making it hard to maneuver throughout the grounds. Toes were stepped on and several folks had to be escorted out of the throngs during individual sets (though alcohol and other substances could definitely be in play). During his Sunday set, even J. Cole paused to take it all in—marveling at how far the crowd stretched.
Long Lines Perhaps inevitable when it comes to a festival of this size and scale, lines for merch and some bars and some food vendors stretched endlessly. Hands down, the GA merch tent was the roughest scene, with throngs of festivalgoers snaking through the grounds to snag a hoodie or T-shirt—barricades had to be brought in on day 2 to help. Even in the VIP area, we waited ~20 minutes for an order of fries—but, worth it (!).
Poor Service After five years, we thought Dreamville had finally figured out the shotty service situation. Saturday we were able to text/call/post to social media with minimal delay, but Sunday harkened back to the dead bars of years’ past, getting worse as the day went on. By the evening, we were unable to text or make calls, and Instagram wouldn’t update.
Celebs—they’re just like us. Dreamville stars were spotted in the wild during the oh-so-dreamy Dreamville Fest weekend.
Guess who’s back… back again? Dreamville—and we’ll be running it back in 2024, answering the call for Raleighites and hip-hop fans far and wide who traveled from 23 countries and four continents (!) for the fest to fill Dix Park with 100,000 people over two days. Also answering the call for city leaders—“We’d like to see Dreamville be a long-term part of Raleigh,” says Downtown Raleigh Alliance President & CEO Bill King. Dreamville is a boon for Raleigh—expected to generate ~$8 million. Beyond the economic impact, the stars are here to support local too—and were spotted aplenty around town….
Whatever you did post-Dreamville, we bet it wasn’t as cool as J. Cole and crew’s afterparty at Vidrio on Sunday (or their Friday pregame party before the big fest). The Glenwood South hot spot was transformed into a nightclub-esque environment with space for dancing, a DJ booth, LED/lasers, and a VIP area on the stage with custom Dreamville visuals—NTM a signature drink menu with the Dreamville liquor sponsors. “It was a spectacular event,” said LM Restaurants’ Marianne Stokes. “Lots of happy guests, and they were wonderful to work with.”
Look who’s here… Ushering over to Chapel Hill, Usher made an appearance at low-key classic college bar He’s Not Here with his bud Johntá Austin—who just happens to be a UNC-Chapel grad. Sounds like the Hills were indeed alive this weekend.
Looks like Big Ush loves brunch too—he was spotted in a Dreamville tee greeting fans and shooting snaps with the resto crew at beloved City Market brekky spot Big Ed’s for a late brunch.
It really is all fun and games? Capping off the weekend, J. Cole hit up Cary’s Dave & Buster’s with Summer Walker, Jessie Reyez, Waka Flocka Flame and others in tow for some hoop dreams (had to) and tabletop air hockey.
Brian Burnett, founder of Glenwood South Tailor, kept J. Cole lookin’ fresh before and during his set on Sunday night. … I think we can all agree that the ’fit was 🔥.
Bonus: Who run the world at Dreamville? Not Beyoncé, as it would turn out. In an epic and out of pocket April Fools’ hoax, Usher pranked the crowd with a warm welcome to queen Bey—but instead we were met with not a single… lady. Womp womp. But there’s always next year?
From the lineup to the surprise appearances to the cool activations and ops (we got the honor of chatting up a few of the big names!), Dreamville was indeed a dream.
Another, ahem, dreamyDreamville Festival has come and gone in the City of Oaks—some would say the most epic fest to date. The two-day fest saw some of the most iconic names in hip-hop take to the Rise and Shine stages at Dix Park (Drake! Usher! Sean Paul!), bringing in ~50,000 visitors per day from all over the state, country and world.
“To see the festival at this magnitude each year—it’s phenomenal,” said day one performer Lute in a sit-down chat with Raleigh Magazine in the artists’ lounge at the festival. “I saw that 15% of people at the festival are from [Raleigh], and the rest are from somewhere else. So I think it’s kinda fire that all these people are coming here.” (He’s not wrong—that’s 50 states and 23 countries to be exact (!)) … As J. Cole’s brainchild keeps getting dreamier and dreamier, we’re thrilled to have front-row seats. Having attended every Dreamville since its inception, here’s our hot take.
Best
Surprise Appearances
As if the planned lineup wasn’t star-studded enough, Dreamville Fest really pulled out all the stops with its surprise performers. Screams could not be contained as the likes of Lil Wayne, Lil Uzi Vert and 21 Savage appeared onstage. Now… how will they top it next year?!
The Artists’ Lounge
Raleigh Magazine got the cool op to hang in the Artists’ Lounge to meet and interview a few of the artists, including Lute, Waka Flocka Flame and Mario. When asked about his performance, Waka said: “I didn’t know what I was gonna do, I just went up there and performed. I be up there just fucking partying.” Naturally, festival attendees partied right there with him. “I love North Carolina,” he added. “In the future I’m gonna do a lot in Raleigh.” And we’re ready for it
Local Biz Spotlights
The Dreamville Fest team made sure to spotlight a handful of local businesses in its Raleigh City Guide (think Oro, Five Star, Foundation, Bittersweet and Black Friday Market, to name but a few), spreading the love throughout the city—and showcasing just how amazing Raleigh really is.
Worst
Usher’s April Fools’ Joke
Usher’s performance was epic. Period. NTM the instant gif born of him pouring water over his abs. And Big Ush’s got jokes. And the internet is mad about it. During his performance, Usher paused to intro a surprise appearance from Beyoncé—after which you could hear a pin drop as the insane crowd waited to greet their queen. After what felt like an eternity Usher yelled “April Fools.” (“There’s some things you just shouldn’t joke about”)…
No Bars
Despite the Dreamville Fest team’s efforts to provide better service this year, attendees still struggled to use their phones. Those poor Instagram feeds! NTM attendees’ safety. It was a struggle to get a call or text out—so in the event of an emergency you’d be, well, screwed. Word on the grounds was Verizon users had the worst luck using their phones. … So next year, bring a portable charger!
Uber Crash
Apparently, the Uber app crashed on Saturday night (!), leaving many festivalgoers scrambling to get out of Dix Park. It reportedly got so bad that a bus had to come out and escort people Downtown so they’d at least get off the grounds. Pro tip for next year: Walk Downtown and order an Uber from a bar or restaurant, or arrange a ride home with a friend! We made the trek for the last two years and noticed way more people walking alongside us in 2023. #DreamvilleHike2024—who’s with us?!