Shop Your Morals

Shop Your Morals

Make your next shopping spree a purposeful one via these local stores giving back.

There’s an exciting shift happening in Raleigh retail—just in time for gift-giving season. In the move toward conscientious consumerism, local shops are becoming catalysts for social change by supporting various causes close to home and beyond. Whether it’s aiding women in crisis, fostering homes for displaced animals or championing eco-friendly fashion, these retailers are reshaping the shopping experience into an act of purposeful contribution—aka “cardio” with a benevolent bonus! So, the next time your partner scolds you for buying that leather bag you “don’t need,” tell ’em it’s for a good cause (and also, like, super-cute). 

The Flourish Market

Started as a do-good fashion truck, this market has since, well, flourished into a full-blown brick-and-mortar that partners with 200+ socially progressive brands across the globe driving positive change—whether its supporting causes like stopping sex trafficking or helping refugee families rebuild lives. Shop fashionable fits, accessories, home goods and more—or go big with a (free!) party, during which 10% of sales are donated to your fave charity. Now that’s partying with a purpose. theflourishmarket.com 

Designed For Joy 

This big-hearted boutique offers more than just a treasure trove of stylish his-and-hers bags, jewelry and home decor. All items in the store are created by intentionally hired women in crisis (think: substance abuse, criminal convictions, homelessness and beyond), providing a lifeline of immediate employment, livable wage and support. Translation: That charcuterie board you’re eyeing is giving joy indeed.
designedforjoy.com 

Fifi + Talbot 

Environmentally and sustainability-conscious girlies, this one’s for you. The DTR local fave epitomizes “green” fashion via animal product-free, ethically sourced, fair-trade women’s jewelry, clothing and accessories. Hey, compassion is always in style. fifiandtalbotboutique.com 

Cause for Paws Thrift Stores

If your best friends have four legs, take your next tag-poppin’ sesh to these animal lover-approved consignment shops, where a portion of your dollars go toward rescuing and nurturing displaced animals. A cause for a-paws, if you will. Two Raleigh locations, cfp-nc.org 

Pass It on Thrift Store 

Pass on the generosity via Pass It On’s upscale thrift store, where merch sales from your fab fashion and jewelry finds bolster InterAct’s MO to help domestic violence and sexual assault victims survive and thrive. Don’t wanna shop? Transform lives by donating (bonus—survivors shop at no cost). Fashion for a cause? Yes, please. Raleigh; Fuquay-Varina, interactofwake.org

You’re So Golden

You’re So Golden

Show your love for Raleigh via Gold Leaf Apparel. 

“Inspired by the past, made for now,” Gold Leaf Apparel uses Raleigh’s history, landmarks and old photos as its muse for the brand’s locally inspired tees and other accessories. Think a cozy tee sporting a 1937 NC State Fair catalog cover or a tumbler emblazoned with a U.S. Air Mail stamp. 

Owner James Hill started the online shop this spring after seven years of running an apparel store in DTR and attributes the “golden” idea for it to other Raleigh merchandise he’s seen. Translation: He wanted to create something truer to the heart of a Raleighite than acorns or squirrels (an idea def worth getting squirrely about). 

“We used to pay our rent by selling Raleigh T-shirts, so we thought there might be something here—just a simple, classic Raleigh T-shirt brand,” says Hill. 

The logo and name come from the idea that good things are often hidden in plain sight—our native ironwood trees, for instance. Beautiful in their own right, but because they do not grow as tall as oaks, they tend to often go unnoticed—a reminder to look for the hidden gems in everyday life. 

Hill draws from that inspiration around town—from old Raleigh license plates, enamel pins and soda bottles to a search of the NC archives.

“My goal is to have people wear stuff that actually has meaning, is connected to the city and has history behind it” says Hill. “Everywhere I went, I felt like Raleigh shirts were made by people who don’t live here. These are shirts I hope people will actually wear, that are comfortable and represent who you are and your lifestyle.” Get ready to rep your city, Raleighites! goldleafapparel.com