Making HERstory

Making HERstory

 Shaw University becomes the second HBCU to host TEDx speakers. 

Welcome to Shaw University’s TEDx Talk. … This spring, the university became the second HBCU to host a TEDx Talk—with the discussion centering around “how and why the future is female.” Dubbed “Sharing HERstory,” the talk featured two students and a single alum, along with two experts. Talk about some star girl power!

Truly teaming up to ensure a top-tier production, Earfluence, Jewelsmith and NC State volunteered service on the project as well, which, fittingly dropped during Women’s History Month. As we reflect on the momentous event, Raleigh Magazine spoke with Shaw Adjunct Professor and Business Strategist Sybil Stewart, and Sarah Glova, a university instructor and entrepreneur, to dive deeper into how the TEDx Talk came about—and what it means for the university. 


School us on how the talk came to life.

SS: We want to help reinvigorate the academic experience that so many of us had—and these kids don’t have after the pandemic. It’s a challenge to help kids, realizing they still need community. We were sitting in a planning session and I said, ‘Well, I wonder if we should do a TEDx Talk.’ I ran into Sarah Glova at a networking event, and a couple weeks later we were filling out the TEDx application to apply for a license—and we were approved.

How important is female leadership in regards to the future of the university?

SS: It’s huge. I’d say 80% of our business school faculty are women and the majority of us also own our own businesses. We really do try to lead by example, with everything we’re teaching in the classroom applicable to the world. It’s ingrained in how we operate the business school—and it’s part of the culture to make sure we’ve either done everything we’re talking about or know how to do really well.

SG: Shaw University has such a rich history, and a lot of that history includes amazing women who really led the way. If you check out the venue where this was hosted, Estey Hall, the first building built for African American women’s education in the country, that history was there with us. But the dean’s vision and what really happened was the spotlight on the voices who are carrying the future.

What does “Sharing HERstory” mean to you?

SS: First, it’s got to be her story, not his story. … I think [the TEDx event] will hit. And it did hit every single stage of every—not only insecurity—but opportunity that we have as women to remind ourselves that it’s not just us who are going through these emotions. That was the intent: How can I tell a piece of every single woman’s story in a meaningful way and in a way that honors where they are and wherever they are?

SG: How can we use one of the biggest stages available to us, [such as] the TEDx platform, as a way to amplify stories that might not otherwise get heard—and make sure we make a bold statement [that says], ‘Here are women’s stories that everyone could benefit from.’ I think what’s really beautiful is the stories are told by women and centered on women’s experiences.

*Responses have been lightly edited for length and clarity

TEDx Success

TEDx Success

How a local marketing executive prepared for a big talk on a tough subject. 

It took approximately 80 hours for Sharon Delaney McCloud to prepare for her TEDx Talk at Cary’s SAS Institute in December. It’s the most time McCloud, the vice president of professional development at Raleigh-based marketing agency Walk West, ever spent getting ready to give a speech. 

McCloud has been a public speaker and presentation coaching for years, so she’s no stranger to delivering speeches in front of large audiences. But, she says, giving a TEDx Talk was a completely different animal. 

Sharon Delaney McCloud
Sharon Delaney McCloud

“It was the toughest abstract I’ve ever had to write,” McCloud recalls. “I was very nervous that someone would look at it and laugh. I didn’t know what the reaction would be.” 

McCloud is an active member of the Global Speakers Federation and the National Speakers Association and has dreamed of giving a TEDx Talk on how and why people should speak with bereaved parents—or vilomahs, as she refers to herself after losing her daughter to cancer in 2005. Last October, McCloud finally got the opportunity to share her story through TEDxCaryWomen. Two weeks before the deadline, she submitted her application and, after a rewrite on the day of her late daughter’s birthday, she was accepted. 

Following her acceptance—and after signing several legal documents and consent release forms—McCloud was paired with speaker coach Stephanie Scotti, who coached at a Raleigh TEDx event in 2016 and regularly works with business leaders to prepare them for high stakes presentations. 

Scotti and McCloud worked together for the two months leading up to the TEDx Talk, to develop McCloud’s idea into an 18 minute-long speech using a process Scotti developed called the “CODE Process,” an anagram for Clarify your idea, Organize your content, Develop your media and Express and engage. 

Scotti says 80 percent of the time she spent with McCloud was dedicated to messaging and developing a strong throughline that got McCloud’s central idea across in one sentence, the hardest principle for TEDx speakers to achieve, according to Scotti. 

Stephanie Scotti
Stephanie Scotti

“I can’t even quantify the time and effort she put into preparing me,” McCloud says of her coach. “She was so caring and she challenged me in ways that I so needed. She was just incredible.” McCloud says one of the toughest aspects of her talk, for her personally, was memorizing the speech as she wasn’t allowed to use note cards or have slides to guide her through her talking points. Nonetheless, McCloud says, she presented her speech comfortably and received good feedback from audience members who were vilomahs themselves or had known bereaved parents.

“She did a marvelous job,” Scotti says of her trainee. “She was dedicated to the process and generous in her time and in her delivery. She was present to everybody in her audience. She wasn’t performing, she was just talking.”

Watch McCloud’s TEDx Talk and learn more about vilomahs at vilomahvoice.com