Terrence Jones Photography

Fashion On Wheels

In September 2022, Stuff by Anna Beth AdcockLeave a Comment

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Small business owner-slash-single mom Baily Rich ensures style is never stationary with her mobile retail boutique. 

“We stop, you shop.” So goes the saying for Baily’s Rolling Boutique, the cute, creative full-service boutique on wheels that’s always ready to roll with the punches—and the latest fashion. 

A retail veteran, namesake owner Baily Rich first got the itch to do her own thing during the pandemic following a five-year stint as GM at a Raleigh boutique. Then, switching hats, if you will, she purchased a beat-up 1987 Chevy Stepvan on Craigslist in 2021 and worked with her boyfriend for seven months to transform it into a beautiful rolling shop, complete with skylight, heating and cooling capabilities, and a fitting room.

“I had a vision of what I wanted it to look like,” says Rich. “I wanted it to look like an upscale boutique, not a truck. We really just figured it out as we went.” 

Bringing the goods straight to shoppers’ homes, neighborhoods and jobs, Baily’s Boutique offers a curated collection of clothing that you won’t find elsewhere in Raleigh, stemming from Rich’s vision to provide fashionable fits for women that strive to look stylish yet stay comfortable. 

Aside from curating apparel, Rich’s favorite part of owning a mobile boutique is just that—it’s mobile. “It’s been really neat to get out in the community in a way that I would not have been able to if I didn’t have my mobile boutique,” she says. Mobility also means flexibility, which helps Rich balance both being a small business owner and a mom to a 10-year-old boy. 

As she keeps on trucking, Rich has goals to partner with more small business owners and rack up miles beyond Raleigh. “I would love to do another truck with extended sizes,” says Rich. “It would also be cool to do men’s and kids’ [clothing].” 

In true mobile fashion, Baily’s Boutique also pops up at markets around the Triangle, and Rich’s clothing can be found at Painted Tree Boutique in Cary and White Street Boutique in Wake Forest. You can even book the truck (for free!) for your next girls’ night, private party or event. Talk about fast-rolling fashion! shopbailys.com 

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