Drool and Co Grand Opening

Drool and Co, a modern baby boutique founded by serial entrepreneur and mother of five Sarah Seward, will celebrate its grand opening on Saturday, May 9 at 10 a.m. with a ribbon cutting at 8480 Honeycutt Road, Suite 102, in North Raleigh. Grand opening weekend programming runs through Mother’s Day, Sunday, May 10.

Drool and Co offers a curated selection of design-forward baby and children’s essentials, with a focus on products that are both thoughtfully designed and practical for everyday use. The store reflects the same approach Seward brought to Drybar: elevated, highly functional, and built around community. Seward previously brought Drybar to the Triangle, operating locations in Raleigh and Cary.

Full weekend programming:

Saturday, May 9 — Official grand opening, ribbon cutting at 10 a.m., gift bags for first 50 customers, tiered gifts by purchase level
Sunday, May 10 — Mother’s Day shopping experience