The Perfect Blend

How one couple’s innovative side hustle became all the buzz for kids, parents and brew lovers alike.

What do you get when you combine a power couple with invaluable skills and a passion for entrepreneurship + a novel idea combining an indoor play space for children and cafe for their parents? Meet Libby and Mark Azzarello’s Bumble Brews. A side gig-turned-unexpected success story, Bumble Brews—which serves to entertain both kiddos ages 6 months to 6 years and adults with buzzy brews (think coffee + beer and wine)—now boasts two locations in Cary and Raleigh, the latter of which opened Dec. 1.

Libby, a residential real estate agent, and Mark, a former corporate professional, embarked on this entrepreneurial journey in December 2022. “My husband always wanted to pursue entrepreneurship,” shares Libby, reflecting on the early days of their venture. 

Assisted by a franchise coach who helped them fine-tune their aspirations, the couple was originally working on different ideas—until they met Bumble Brews original owners Blair and Brendan Byrnside.

“We used to take our daughter to the Cary location and loved the combination Blair dreamed up of a safe and fun place to play, but also incorporating our love for coffee and local beer,” reflects Libby. “It appealed to me for the creativity and children part, and Mark for the beer and coffee.” 

Libby, self-dubbed as the “food, beverage and entertainment” connoisseur of their marriage, and Mark, the “operations and logistics”-focused half of the partnership, found their perfect match in Bumble Brews. In September, Mark took a bold step by leaving his full-time job to dedicate more time to the business. Libby continues to practice residential real estate, cleverly integrating her work into the play cafe. 

“I’m excited to tie real estate into Bumble Brews, and I’ve shifted a lot of marketing to help moms and families connect with each other,” she says. “Some of our guests have asked me to be their real estate agent, so it’s been nice to see an organic growth to my full-time business.”

In addition to serving great brews and providing a fun space for kids, Bumble Brews has become a hub for community gatherings and casual coffee meetups. The full cafe is buzzing with a range of local beer, wine, cider and Champagne selects. And it’s not just for parents.

“One of our most asked questions is ‘Can I visit and purchase coffee if I don’t have a kid?’, and I always tell people, ‘Yes!’” maintains Libby. “You don’t have to be a parent to enjoy our coffee shop. The Raleigh location is positioned underneath an apartment building, so sometimes people just want to grab a coffee.”

With their joint vision, Libby and Mark Azzarello aimed to create a space that was not only female-friendly, but also a comfortable hangout for dads. “The whole industry is more female-leading because you’re working with moms, but we wanted to create a space where dads felt comfortable,” Libby explains.

Additionally, Bumble Brews’ party room offers a blank canvas for guests to curate their own theme with decorations to bring the space to life. If planning an event, guests can book the open-play area, the party room or the entire space. 

Another unique feature of the Raleigh location is the consignment bookshelf where local authors can display their books. “We want to support as many local authors as we can,” says Libby.

While managing a business on top of a full-time job can be challenging, Libby attributes much of the success to their supportive network and encourages aspiring entrepreneurs to leverage others’ strengths to avoid burnout.“I am surrounded by experts and people who want to help. It’s hard as a business owner, when you’re used to being independent, to lean on other people,” she shares. “But my friends told me, when I ask for specific help, I’m giving them a gift.”

Reflecting on their journey, Libby shares a candid insight: “We’re building the plane as we fly it—we’re learning as we go.” As they continue to navigate the intricacies of entrepreneurship, the Azzarellos are not just brewing up a successful business, but a community where families can connect, relax and have fun.