The Home Squeeze

The Home Squeeze

From shrinking spaces and listings to rising rents—the squeeze is real.

Less for Your Money?

What a difference a year makes. While people continue to flock south—and to Raleigh in particular—for the region’s relative affordability, ironically, surging demand (and mortgage rates) has meant a skyrocketing housing market. 

The result? 

Many longtime locals can no longer afford to live at “home.” With the U.S. population center trending south this decade, according to a recent AP report, the region added a whopping 1.3 million new residents in 2022, with North Carolina not surprisingly trending among states for the biggest growth—behind only Texas and Florida. 

Raleigh is the #1 Hottest Real Estate Market in the U.S.

Feel like you’re in a fever dream? You’re not. The cost of real estate in Raleigh has skyrocketed. We scoured citywide listings to show the seismic jump in housing costs across ZIP codes.

Sunset Hills | 1605 Lorraine Road | 27607
$1.175M | 2023
$761K | 2019

ITB | 3056 Lewis Farm Road | 27608
$1.2M 2022
$752K 2017

Southeast Raleigh | 2108 Ramseur St. | 27610
$445K 2023
$75K 2019

Northwest Raleigh | 3204 Plaza Place | 27612
$412.5K 2023
$250K 2010

Lake Wheeler | 5821 Allwood Drive 27606
$439.9K 2023
$260K 2018

ITB | 2513 Medway Drive | 27608
$1.129M 2023
$346K 2008

  • $2,245 Median-priced home mortgage payment Raleigh-Cary from late November 2021–late November 2022
  • $1,325 Nov. 2020–Nov. 2021

AFFORDABILITY

While Raleigh grapples with a shifting skyline and growth for the good (attracting big business, huge events, hospitality titans and the like), the city is also facing mounting concerns with housing affordability—not to mention cost of living, crime and transit woes (see p. 24). As the third-fastest growing county in the U.S., Wake County has work to do. No one is denying affordability as a huge issue—from Wake County Board of Commissioners Chair Sig Hutchinson to Mayor Mary-Ann Baldwin, city and county leaders have acknowledged the crisis and emphasized the need for a solution. Case in point, Baldwin believes housing is a right—not a privilege—and recently revealed the city is just under 70% on its way toward its goal of 5,700 affordable housing units by 2026. “We are on track to meet our goal,” says Baldwin. “However, increases in labor and supply costs, as well as interest rates, have and will continue to present challenges. City Council has approved additional funding for communities in the development pipeline and will continue to be aggressive in meeting our goals.” But while leaders grapple with affordability and the missing middle (see below), in the meantime, demand has outweighed supply—and suburban flight is real. While home prices did dip to end 2022 after a record peak last summer, sky-high 7% interest rates kept mortgages still out of reach. We take a look at what house you get for your money across Raleigh right now—and how that once median ~$300K single-family home suddenly feels out of reach.

Least Expensive Single-Family Home:
Northeast Raleigh 
7805 Wakebrook Drive
27616
$290K 2023
YEAR BUILT 1953

THE MISSING MIDDLE

Raleigh is growing—but is an entire population being left out of that growth? Yes, we’re referring to the “missing middle,” a hot-button term referring to “housing types between detached single-family homes and large apartment buildings, including duplexes, triplexes, townhouses and small apartments,” as defined by the City of Raleigh. Before 2021, many of these housing types were prohibited in select Raleigh neighborhoods, sparking heated conversations, but, despite text changes to Raleigh’s Unified Development Ordinance (UDO) in 2021 and 2022, affordable housing options for low- to middle-income residents are still, well, missing (a quick Zillow search for homes at $300,000 will garner just over 100 listings).

To be fair, the city is taking strides to mitigate the issue and provide more options for those stuck in the in-between. For instance, off Edwards Mill Road, a single home is being broken up into four more affordable ones; and a home in the Hayes Barton area is being knocked down to make way for 17 proposed high-end townhomes. But these projects are getting major pushback as residents fight to reverse the rezoning. In Hayes Barton, residents are frustrated and have gone as far as to say these townhomes would destroy the character of their community. Clearly we need a solution to meet in the middle on the missing middle…


Tiny Homes Raleigh, The Hannah, 320 sq. ft.

Are ADUs a Solution?

A prime example of missing middle housing are accessory dwelling units (ADUs)—which were approved by Raleigh City Council in 2020. These typically 450- to 800-square-foot single-unit homes (think around the same size as a studio or one-bedroom apartment) are located on the same lot as a principal dwelling—either detached, attached or internal. And the City of Raleigh is making it easier than ever for residents to build ADUs on their properties with its ADU Fast Track program, which offers a gallery of plans already reviewed for building code compliance (permits, however, must still be individually submitted). Naturally, because these units are small and on an existing property, they’re way more affordable than building or buying a standard home—and in some cases cheaper than renting as well.


RISING RENT

What happened to supply & demand?

Rental prices in Raleigh are—to put it frankly—absurd as of late. And, despite more and more apartment complexes popping up in the area, renting in the City of Oaks remains incredibly expensive. As a matter of fact, rent is rising faster in Raleigh than any other major metropolitan area. We saw a 22.5% YoY increase in January—and Raleigh topped the list for median rent for the third month in a row. So, clearly, the whole supply and demand balance is out of whack here. Case in point: A recent Zillow report found that it would take four full-time minimum wage incomes ($7.25/hour) to afford rent on a typical one-bedroom in Raleigh. 

The math… just doesn’t add up. Not to mention most apartments in the area require applicants to make 3 times the rental rate, or be incredibly close to it. So, if the rent is $2,000/month, you must make $6,000/month, which adds up to $72,000—while the average household income in Raleigh is only around $60K. 

In essence, gone are the days when renting an apartment was more affordable than paying a mortgage on a home. As a result, many renters are being pushed into a “rent trap” in which they’re unable to save for a down payment on a home because all their money is going toward rent (roughly a quarter of NC renters pay more than 30% of their income in rent). 

As one of the top five places to live in the U.S. according to Bankrate, Raleigh is only expected to continue growing in popularity—and population—making real estate likely more sparse and more competitive.


Tiny house interior, living in small spaces.

MICROLIVING 

Does size really matter?

You might be wondering who the hell wants to live in a 160-square-foot apartment (aka microapartment)—not to mention for a relatively hefty $1,000 a month. With the announcement of local David Smoot’s plans for 100 single-occupancy 160-square-foot microunits on Hillsborough Street in January, it seems microapartments are the next big—ahem—thing in local real estate.

Clearly, microliving is about to take off. Why? Well, for starters, there’s a whole population of people who are rarely home and don’t feel the need to pay for a 600-plus-square-foot space when they really just need a shower and a place to rest their head. Case in point, Grubb Ventures and Jamestown specifically developed their soon-to-open 430-square-foot microunits at Forge at Raleigh Iron Works with those denizens in mind. Leaning into the lifestyle, they round out the development with a plethora of amenities that encourage residents to be out of the house. 

The other driving factor for the microunit trend is price point. While maybe 600SF for $1,000 a month would be more appealing for some, that option just doesn’t exist in Raleigh anymore (see our “missing middle” section). So, this is what it’s come to: a closet, more or less, for four figures.

RIW Micro Units (Grubb Ventures)

The Signal—Seaboard Station (Courtesy of Hoffman & Associates)

9 Coolest Big-City Amenities Coming to Raleigh

  • Conference room that doubles as a podcast recording studio (Forge at RIW)
  • Chef-inspired outdoor kitchen with grilling stations (Conclave Glenwood)
  • Two-story fitness center outfitted with a private training room, multiuse studio, Peloton bikes, Echelon smart touchless mirrors, weight training equipment and more  (The Signal)
  • Indoor pet park and spa (The Residences)
  • Indoor/outdoor rooftop lounge with panoramic city views (The Eastern)
  • Luxor package room and locker system with climate control modules for perishables such as food and flower deliveries (The Residences)
  • Saltwater pool designed with an industrial flair including an interior window feature (Forge at RIW)
  • A dedicated wine lounge outfitted with a striking fireplace, warming drawer, wine refrigerator and TV alongside seating for an elevated retreat or entertaining space (The Signal)
  • A fully outfitted game and entertainment space with shuffleboard and multiscreen video wall for gaming or game day (The Signal)
The Residences (Grubb Ventures)

Parking Problems

As Raleigh grows, so too do parking woes. And, as long has been a problem in major metropolises, parking spots will not be plentiful enough to meet resident needs—and will come at a cost. We see this playing out in brand-new luxury builds like The Signal at Seaboard Station, which will offer the opportunity to secure a garage parking space for an additional fee. Residents may have access to additional spaces based on availability.


Defining Luxury

The term “luxury” is thrown around a lot these days—perhaps devaluing the term and blurring the line between such posh penthouses as the Eastern vs. say apartment complexes being built along Duraleigh Road (or all over town). True luxury—in such spaces as The Signal or The Residences—is defined by incredible design, best-in-class finishes (think Quartz Carrara Notte countertops and hotel-style backlit vanity mirrors), high-touch hospitality-level services and expansive avant-garde unparalleled amenities (see our list) intended to provide residents with seamless living.


Rent At A Glance

Finding an apartment in Raleigh in 2022—especially an affordable one—was no easy task. According to RentCafe, as more and more people relocated to our fine city, rental prices skyrocketed and landed the Triangle in the “competitive market” category. And it’s not just Downtown—rent in Raleigh is expensive, period. Though, yes, being in DTR will definitely cost you more. Today, it’s almost impossible to find an apartment for less than $1,000/month—including studios—with the average one-bedroom clocking in at $1,357 as of February 2023. Here, we take a look at different rental properties throughout the city and how they stack up.

Mariners Crossing 

  • North Raleigh
  • 1 bed/1 bath
  • 823 sq. ft.
  • From $1,269/month 

Summermill at Falls River

  • Northeast Raleigh
  • 1 bed/1 bath
  • 752 sq. ft.
  • From $1,346/month

The Residences Glenwood Place

  • West Raleigh
  • 1 bed/1 bath
  • 782 sq. ft.
  • $1,850

The NinetyNine

  • South Raleigh
  • 1 bed/1 bath
  • 766 sq. ft.
  • From $1,429/month

616 at the Village

  • Village District
  • 1 bed/1 bath
  • 730 sq. ft.
  • From $1,600/month

Conclave Glenwood

  • Northwest Raleigh
  • 1 bed/1 bath
  • 832 sq. ft.
  • $1,644/month

The Dartmouth North Hills Apartments

  • Midtown
  • 1 bed/1 bath
  • 720 sq. ft.
  • From $1,746/month 

712 Tucker 

  • Glenwood South
  • 1 bed/1 bath
  • 844 sq. ft.
  • From $1,817/month

Peace Raleigh Apartments

  • Smoky Hollow
  • 1 bed/1 bath
  • 810 sq. ft.
  • From $1,985/month

The Signal

  • Seaboard Station
  • 1 bed/1 bath
  • 729 sq. ft.
  • $2,204/mont
Market Mayhem

Market Mayhem

Have we made it—or did we lose our minds?

Well, Raleigh—we got what we wanted. Another grand—literally—lesson in being careful what you wish for. So have we made it or lost our minds? The latest and greatest from real estate juggernaut Kane Realty Corporation is towering over Midtown as Raleigh’s tallest residential tower—with soaring rent to boot. Previously dubbed The Walter, The Eastern Residences’ primo penthouse is priced at—wait for it—just under $14K per month (!). As we celebrated our top billing on No. 1 lists across the land for everything from best place to live to top tech to Black and women entrepreneurs to best place to start a biz… we also escalated to, well, top billing. Some of you may think this means we’ve made it. And it may scare the sh*t out of the rest of you. … While all this hoopla is great and we’re no doubt Raleigh proud, with that comes a price tag—especially when it’s time to house or apartment hunt. 


It’s all about… Location, Location, Location

Gaining almost $7 trillion in value over the course of 2021, the U.S. housing market is now worth twice as much as it was only a decade ago (aka amid the Great Recession)—obliterating previous single-year records. But one thing that hasn’t changed? It’s still about location, location, location. Reflecting that premise in Raleigh, as people continue to relocate here in droves, in addition to sky-high prices, inventory is also down more than 24% from last year at this time—and risk-aversion is at a seemingly all-time low. Hence, people are not only paying more, but at the cost of security. Beyond throwing down offers exorbitantly above asking price and insanely high due-diligence fees to compete, says DeRonja Real Estate Broker Ann Gray, “buyers are also waiving inspections and appraisals, creating a lot of potential risk. All this translates to potential buyers being priced out of neighborhoods they may have chosen a year ago—or not being able to compete in Raleigh at all.”

So what’s a would-be house hunter to do? We tapped a local buyer who managed to muddle through the mayhem without sacrificing their must-haves for inside tips. Their top advice: “Do not panic buy,” they told us. They also suggested preparing yourself for a two- to six-month hunt, which “will allow you to look at a greater pool of houses. By giving yourself more time, it will give you experience to know what a good house is—and what is overpriced.” While that may be a tough pill to swallow as housing costs continue to trend upward—and as everyone’s situation varies—the longer you extend your hunt, the more likely you are to find the right house. And as our triumphant buyer so aptly reminds us: “Nothing is worse than overpaying on a house you are not happy in.”


House Hunting Struggles

Having never hunted for a house inside Raleigh city limits before, this couple gives us their firsthand experience in their own words:

“We were only on the chase for about a month—not terribly long, all things considered. Our search began on Oct. 25—and we received an acceptance response on Nov. 23. By Dec. 30, we closed on the house. House hunting was like having a second job for a while there. It was very high-paced and dependent on what was available. 

Every day was exciting and new—but challenging and painfully unpredictable. We had to be on the lookout for new listings at all times and had to be willing to sacrifice our leisure time to make it to showings before anyone could make an offer. 

We made it a point to only look within our desired area. This and the size of the house were our biggest concerns. We would often draw strict lines in the sand not to step out of our location and size requirements; both were nonnegotiable in our minds. For the price, however, we were willing to move, if needed. We knew getting a good house was worth
adjusting our price.

We made a total of three offers and lost out on two of them. For one of the offers, we had high optimism that we would receive an acceptance letter; however, we did not land that house. It was a bit of a shock to us, especially considering how much over the selling amount we bid—which revealed just how tough the competition is.

The circumstance that cost us the bid was not knowing how much more the other buyers were willing to go over—and not knowing how much more we needed to bid over was the hardest part. It was about on par with playing poker. You’re not sure how much the other buyers are willing to go up. While at the same time, you’re trying to not overspend and you only have one chance to one-up the other buyers—but not too much. We played out every scenario in our heads before making an offer.

For the house we ultimately closed on, our size and location preferences were adequately met, but the price was slightly higher than our original expectation (very near our max, but within reason). Our house absolutely satisfied our original wish list. There are a few minor preferences that weren’t met, but they are overshadowed by the major preferences that were fulfilled. We originally didn’t want a house with an HOA, but the one we have meets our needs. Outside of a few odds and ends, we are still very pleased with the house.”


Renting Is Not a Remedy

As the housing market continues to smolder—with no signs of slowing—so too does the rental market, as many city dwellers have been forced to rent or continue renting—creating a “lessor market,” if you will. To exemplify this trend, we spoke to a recent transplant employed by Wells Fargo (ironically in mortgage lending) who was being relocated from Virginia. For six months, he commuted between Norfolk and Raleigh in search of a place to purchase and call home. Alas, after “looking for a house for about six months, I finally gave up and went the rental route,” he says—landing at 616 at The Village in Village District. 

While new Raleighites like this one scrounge to lay down roots, other current residents looking to buy are forced to continue to rent as they get repeatedly outbid or lack home purchase options at their price point. And as monthly rates soar for new and renewal leases—jumping as high as 40%—residents are facing the impossible, with many unable to afford the steep increase. (Such jumps are pretty much a unicorn—with even 20% and 30% rental increases being reportedly rare.)  So… as Raleigh grapples with going rental rates, we take a look at some of the top rental properties across the city—and the shift in how people are living to get by.


Rooms for Rent? 

Out of problems are born cultural shifts, innovation and invention. To wit, as the market balloons, many residents have returned to “room rentals” as an affordable option. And platforms such as Alcove have emerged, specializing in helping find the right room for rent for everyone.

“Over the past decade, there’s been a pretty dramatic change in how we live,” says Alcove CEO Colin Tai, noting a sudden rise in people seeking rooms for rent. “Today, just about 1/3 of American adults live with roommates. North Carolina is no exception, and renting with roommates has become the go-to option for many of us here.” Spurring that charge, he says, beyond rising home prices, are other cultural indicators—delayed marriages, student debt… “these are big societal changes, and we’re seeing that drive incredible demand on our platform.”

For those who live here, says Tai, it’s certainly “no secret the Triangle is in a ‘Goldilocks’ zone.” Translation?  Great schools, talent and diversity of industries in spades—all for a fraction of the cost of bigger cities like New York and San Francisco. “Combined with the growth of NC’s tech industry,” he says, “these conditions have created an amazing flywheel of growth.” 

But growth comes at a cost—literally. Like house price tags, rents are soaring here, which is a big concern for both tenants and businesses. “I believe it’s going to take us years to solve the shortage issue,” says Tai, “and we desperately need a faster and more sustainable solution.” To put it into perspective, Alcove received 4,000 applications for their homes last year in NC alone—a 4-times increase from the year before that. 

“Our plan is to play our part and double down in this region to continue to enable more homes to be accessible to roommate groups,” says Tai. 


Forecasting 2022

Grab the popcorn, Raleigh. 2022 looks to be another wild ride. As DeRonja Real Estate owner and principal broker Frank DeRonja explains, right now, as we head toward Q2 2022, “prices continue to rise across the board; inventory of homes remains at record lows; and many new-to-the-market buyers are having to adjust their expectations.” But will the market frenzy start to level at all or just continue to smolder? Industry experts are divided. 

For starters, inventory is predicted to improve. Developers and builders have responded to the red-hot market by working to bring more homes online, explains DeRonja—“but this takes time.”

The impact that will have on the buying frenzy, though, remains up for debate. Says Allen Tate Realtors President Gary Scott, “While the market won’t do a complete inverse this year, we’re already seeing signs that the frenzy is starting to cool.” Scott and his team predict the number of offers—which averaged 5.1 in 2021—will normalize toward the end of 2022. With that, they also forecast a return of risk aversion—meaning the trend of buying “as is” or “sight unseen” with nary an inspection or appraisal will begin to dissipate, “signaling the entrance of a more discerning buyer,” says Scott. 

But Compass Real Estate broker Cara Pierce has a different outlook. While she notes she’d like to see a cool down in due diligence fees “as many buyers are leveraging their entire down payment in their due diligence fee—and it is a terrible risk to buyers,” she also thinks “it will not be unusual to see 10 to 20 offers on some properties.” So while there’s hope the wild market will start to level out, signs right now give no indication.