A Helping Hand

In Buzz, June 2020 by Lauren KruchtenLeave a Comment

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The coronavirus pandemic has had a damaging impact on many in the Raleigh community and MRC, a local full-service branding agency, wants to help Raleighites help Raleighites in need.

This month, Mike Rosado, MRC’s creative director, will launch, a website featuring a curated list of nonprofits and resources aimed at helping those in the Raleigh community who are struggling with repercussions from the coronavirus pandemic and economic shutdown. Groups include the NC Artist Relief Fund, Bridge the Gap Mission, the Independent Restaurant Coalition and Activate Good. Rosado says the nonprofits fall into five categories he’s personally passionate about: Relief for artists (musicians, visual artists, performers and others), for small businesses, for hospitality workers, for families and for healthcare workers.

On the website, each nonprofit will have an icon attached to it with a call to action. Web visitors can either donate money, goods or volunteer their time and users can filter through the five categories of community members who need help as well as through the kinds of actions they’d prefer to take. Rosado says he hopes the website will contribute to the conversation of how we can all help each other get out of the mess that the coronavirus has created here in Raleigh. “Everybody talks about wanting to help,” Rosado says. “This facilitates taking the word ‘help’ and putting it into action. That’s what we’re trying to help encourage.”

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