Photo by Jess Williams, courtesy of Loud Lemon

Squeeze the Day

In Eat, July/August 2023 by Kelsie Barton1 Comment

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Loud Lemon vodka lemonade cocktails have arrived to turn up your summer.

Move over, hard seltzer—there’s a new canned drink in town, and its ridiculously refreshing taste has us shouting from the rooftops. Loud Lemon vodka lemonade cocktails have officially hit Raleigh’s ABC shelves, just in time to help beat the summer heat and create some sweet memories along the way.

“The name was perfect for our approach to life,” says founder and CEO (and Durhamite!) Jeff Outlaw of the vibrant line of ready-to-drink libations. “I wanted a brand that could be enjoyed by anyone when they’re celebrating life or great times with friends.”

Boasting a bold, colorful design, the fruity sips offer creative twists on the classic vodka-lemonade combo—think unique flavor profiles like Strawberry Watermelon Smash, Island Jam (pineapple, blood orange and guava) and Summer Hummer (lime and orange) that perfectly capture the feeling of endless summer in a can.

“If you are in the alcoholic lemonade space and the name of your brand is Loud Lemon, you better be amazing,” says Outlaw. “Our approach to our varieties are what we call internally ‘flavor genius’ with a mix of familiar flavors, as well as novel proprietary flavors.” 

The tasty ’tails pack a punch at 8% ABV and are crafted with high-quality ingredients, including real juice and premium vodka, making them just the drink to whip out when you want to impress but aren’t in the mood to be a mixologist.

“North Carolina is known in food and beverage for appreciating craftsmanship and quality, and supporting new brands, so I think our trial in the state will probably out-index other states just because of the makeup of the North Carolina consumer,” Outlaw shares. “It’s really a benefit, in our history, to have a state that has such a growing and intellectual population.”

Bring these boozy creations along for your next poolside sip sesh, beach day or backyard BBQ—with Loud Lemon in tow, you’re sure to embrace anything that’s on deck for this summer with a little extra zest. loudlemon.com 

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