A New Chapter in Residential Development

Brian Herring joins Center Park Group as Division President.

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After 25 years in residential construction and development—primarily focused on for-sale homebuilding in North Carolina—I’m excited to announce my move into the build-to-rent (BTR) space as Division President at Center Park Group. This shift is more than a personal pivot—it’s a strategic response to evolving housing demands in the Southeast and a chance to deliver a product tailored to today’s renters.

FROM SINGLE-FAMILY HOMES TO SCALABLE STRATEGY

Over the past two and a half decades, I’ve worn many hats—general contractor, homebuilder, developer, and entrepreneur. Through Herring Homes and other ventures, I’ve built hundreds of homes across Johnston, Wake, and surrounding counties. That experience taught me how to build efficiently and profitably, but more importantly, how to pivot as the market and buyer needs change.

I’ve always been focused on building homes where people actually want to live. Recently, though, I saw a shift: even strong buyers found it increasingly difficult to access homeownership due to rising costs, lifestyle changes, and interest rates. That’s when I began exploring where the industry was heading—and all signs pointed to BTR.

WHY BUILD-TO-RENT? WHY NOW?

Build-to-rent communities offer the space and privacy of a single-family home with the low- maintenance lifestyle of a managed rental. They’re ideal for young families, empty nesters, relocating professionals, or anyone not quite ready—or able—to buy.

From an investment standpoint, BTR is equally compelling. With strong fundamentals and growing interest from institutional capital, this model is filling a major gap in the housing market.

WHY CENTER PARK GROUP?

Center Park Group is more than just a builder— we’re community creators. I was drawn to CPG for its disciplined, integrated approach to development. From site selection to vertical construction and asset management, the company is built on a platform that’s efficient, scalable, and informed by deep experience.

As the Southeast’s premier residential general contractor, CPG sets the standard in craftsmanship and quality. But what truly sets us apart is the depth of our team. We take the time to understand each client’s goals and deliver tailored solutions backed by accurate data and market insight.

STRATEGIC FOCUS & FORWARD VISION

We identify sites within a 45-minute drive of major city centers, connected to existing infrastructure and zoned for residential development with no rental restrictions. Our target communities range from 50 to 300 units, located in areas with a 3-mile population of at least 30,000 and household incomes of $75,000 or more. Our product mix includes single-family detached homes, townhomes, and cottage-style units—designed to offer flexible floorplans, garages, and varying levels of finish.

With a growing footprint across the Southeast— including Raleigh-Durham, Charlotte, Charleston, Myrtle Beach, Atlanta, and Tampa— we’re positioned to scale quickly through our repeatable, data-driven processes. From day one, we’re able to deliver accurate unit pricing, construction schedules, and pro forma modeling.

LOOKING AHEAD

My focus now is on expanding CPG’s presence in Wake County and the surrounding region, bringing thoughtfully designed BTR communities to markets that need them most. With strong population growth, job creation, and affordability challenges, the demand for innovative housing solutions has never been greater.

At its core, this move isn’t just about transitioning from homebuilding—it’s about building smarter for the future and helping more people find a place they’re proud to call home. Center Park Group – Raleigh: 555 Fayetteville St., Ste. 300, Raleigh, NC 27601; centerparkgroup.com; 919-650-8224