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Anthropologie’s first-ever Maeve storefront—right here in Raleigh
Village District has long been a go-to for both local gems and national names—but now it’s adding something entirely new to the mix. This fall, Anthropologie is debuting its first-ever standalone store for in-house brand Maeve—and handpicked Raleigh to launch it.
Known for its statement-making, joy-inducing pieces and cult following, Maeve has built a massive fanbase through Anthropologie stores and online. The label’s popularity—and strong performance—set the stage for something bigger.
“We have so many communities that celebrate the Maeve style and sentiment, and the Raleigh-Durham market is at the top of our list,” says Mindy Massey, Anthropologie’s global executive director of retail. Village District, she tells RM, offers the perfect place to tell the Maeve story—with a loyal customer base to match.
Now, slated to bow in the former Coastal Urge space, the new standalone storefront gives Maeve room to grow beyond the Anthropologie racks—and officially step out on its own.
The concept marks the latest evolution for the URBN brand portfolio, Anthropologie’s parent company (also behind Free People, Urban Outfitters and more), which has been steadily spinning off its house brands into standalone destinations—and has long had eyes on Raleigh. Village District already hosts URBN’s FP Movement—and is now primed to add another national first to its lineup.
It’s a major get for the district—and for the city as a whole. When international brands start testing fresh concepts in Raleigh, you know it’s a market worth watching. And Raleigh is ready. anthropologie.com
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