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As extreme weather becomes more common across North Carolina, homeowners are looking for smarter ways to protect their biggest investment: their home.
North Carolina homeowners face increasingly unpredictable weather. Many communities are experiencing intense heat, heavy rainfall, damaging winds, or the remnants of a tropical storm. In fact, according to Climate Central, North Carolina ranks in the top 10 states for coastal flood exposure, with 1.4 million homes situated in a 100-year flood zone. As severe weather events become more frequent, many homeowners are asking the same question: Is my home prepared for what’s ahead?
That’s why a resilient home is more important than ever.
A resilient home is better designed to withstand and recover from extreme weather. It helps to protect against common issues such as water intrusion, wind damage, and moisture, helping to maintain the integrity of the structure over time. As weather patterns become more unpredictable, resiliency is no longer considered a luxury when it comes to homes. It’s an essential part of protecting the people who live inside it.
As North Carolina faces more widespread property damage and concerns about insurance renewals increase, homeowners are thinking about protecting their homes and protecting their ability to insure them. According to the U.S. Senate Budget Committee, the state ranks third in the nation for homeowners insurance non-renewals, underscoring this concern. As coverage becomes harder and more costly to secure, the focus on home resiliency should be at the forefront. Investing in a stronger building envelope helps reduce maintenance costs, improve energy efficiency, increase chances of insurance renewals, and provide greater peace of mind year-round.
To help homeowners take a more comprehensive approach, CertainTeed®, a trusted leader in residential exterior solutions, is introducing the Resilience360™ program that sets a new standard for resiliency through contractor trust and expertise. Building on its legacy of contractor training, the Resilience360™ program provides contractors with advanced building education, specialized installation training, enhanced field support, and best-in-class roof and exterior wall systems to deliver a resilient home. This combined with CertainTeed’s leading resilient exterior solutions enables the Resilience360™ credentialed contractors to deliver a higher standard of protection during installation, helping homeowners better safeguard what matters most.
True resilience relies on details homeowners can’t see, which is why selecting a contractor with the proper training and expertise makes a difference. Even the highest-quality materials can underperform if critical installation details are overlooked. Resilience360™ contractors are trained beyond standard product installation, allowing them to understand how water is managed, how edges are reinforced against uplift, and how barriers and materials work together across the entire home. This depth of knowledge ensures every installation meets a higher standard of performance, providing homeowners with greater confidence and long-term protection.
The result is a more resilient home designed with building science in mind and tailored to local climate conditions. A stronger, better-performing exterior can help minimize storm-related damage, improve durability, and support long-term home value. As weather patterns continue to evolve, a resilient home is becoming an essential part of responsible homeownership throughout North Carolina.
To learn more about the Resilience360™ program, please visit certainteed.com/Resilience-360-NC.
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