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Dear Snack Stealers,
If there’s one thing about me, it’s that I’m a snacker. I love a snack. My typical snack of choice usually involves something crispy or crunchy, like chips, crackers, popcorn—you get it. And I don’t discriminate. I’m just as likely to reach for a classic bag of Doritos as a bag of “better-for-you” protein chips.
But these days, cracking open a fresh bag of whatever I may be munching on that day has become deeply disappointing. Why? Because there are barely any chips—we’re talking, like, a third of a bag. Maybe.
Now, I know brands have to leave a certain amount of space for nitrogen gas to prevent those salty snacks from going stale, but how much freaking gas do you need?! And I know for a fact there’s more air in bags than there used to be. The ratio is now more like 3:1 (air to chips), compared to what felt like 2:1 before.
And apparently I’m not the only one who’s noticed this—the chip-bag betrayal has made it all the way to The Wall Street Journal. Get this: A standard-size bag of Flamin’ Hot Doritos used to clock in at 9.75 ounces. By February 2021? Same bag, same ~$2.50 price tag—but half an ounce of chips had mysteriously vanished. Today, we’re still stuck with the skimpier 9.25-ounce bag, except you now have to fork over around 5 bucks.
So: fewer chips, twice the price and what feels like enough nitrogen to inflate a pool float. And I’m over here getting approximately 10 chips total. A total rip-off. … And don’t even get me started on how hard the damn bags are to open.
—Still Hungry
This rant has been lightly edited for style and space and is not endorsed by Raleigh Magazine.
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