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Colonoscopies have never been sexier.
“A great ass is a terrible thing to waste.” So goes the MO for Worldclass Clothing, a fashion brand founded by local Brooks Bell and LA-based Sarah Beran that aims to get people talking about colon health through badass apparel. Think quirky “ass”-emblazoned hats and T-shirts.
Despite the fact that colon cancer is expected to be the deadliest cancer for people under 50 by 2030, when Beran and Bell went to their doctors with concerns, cancer wasn’t even on their radar. Though the pair hadn’t met yet, they shared strikingly similar experiences. Both women were in their 30s when symptoms started. Both women knew something was up, even if their doctors didn’t. And both trusted their instincts, pushed for a colonoscopy—and were right.
Fast-forward, and after overcoming late-stage colon cancer, both knew they wanted to change the status quo. “The stigma is ridiculous,” says Beran. “I want it to feel like just another part of your wellness routine.”
When Beran read about Bell’s iconic feat of spurring Ryan Reynolds to get a colonoscopy, she slid into her DMs. Their connection had a creative spark from the jump—and with Beran’s background in fashion and Bell’s in entrepreneurship, Worldclass was born.
From the signature sweatshirt to the “Colonoscopy Enthusiast” tote, the garb puts the “ass” in class—and has a swag that sets it apart from the typical cancer brand. Beyond plush and punchy, Worldclass partners with LA factories and North Carolina manufacturers to develop the finest 100% cotton sweatshirts. Buys also benefit the UNC Lineberger Comprehensive Cancer Center and help boost access to colonoscopies for the underinsured in Western NC.
But for this benevolent duo, the mission goes beyond raising funds—they want the conversation around colonoscopies to feel easy, like slipping on your favorite sweatshirt. Hence, every double-take or compliment is the chance to recruit a new colonoscopy enthusiast.
Which is precisely what Beran and Bell hoped—because most people don’t know colonoscopies prevent cancer by removing precancerous polyps. “It’s not just looking for precancer,” shares Bell. “It gets rid of it.” So, here’s to normalizing colonoscopies and celebrating your Worldclass ass (!). worldclassclothing.com
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