Seven local nonprofits. One shared mission: putting your dollars to work before a setback becomes homelessness.
A parked car was never supposed to be home. But that’s exactly where one local mother and her two children found themselves after a divorce upended their lives. Bouncing between their car, emergency shelters and, when she could afford it, hotel rooms, she kept working—and saving—determined to secure a permanent home for her family.
And she almost did. The apartment was within reach. The monthly rent was manageable. But the thousands of dollars required upfront to actually move in weren’t. After everything she’d done right, $3,000 stood between her children sleeping in a car and sleeping in beds of their own.
Her story is far from unusual. So many of Wake County’s housing-insecure neighbors aren’t who you might imagine. They’re working parents, professionals and families who were making it—until suddenly they weren’t. An illness. An injury. A divorce. An unexpected death in the family. One ordinary setback that becomes another, and in a flash, the stability they spent years building begins to unravel.
That’s precisely what RM’s Give Raleigh, in partnership with Pinnacle Financial Partners, was designed to interrupt. The annual 40-day giving campaign raises funds for Cooper Charitable Foundation, which puts those dollars to work through seven local nonprofits helping neighbors stay—or become—safely housed.
For this single mother, that nonprofit was Oak City Cares. A $3,000 Cooper Charitable Foundation grant covered the move-in costs, finally allowing her family to trade nights in parking lots for a permanent home. Today, her children have a safe place to sleep, study and grow—and their mother can focus on raising them instead of wondering where they’ll spend the night.
Ten bucks didn’t pay that $3,000. Neither did $20 or $100. But your $10 was never meant to do it alone. Add it to ours. And your neighbor’s. Your mom’s. Your dad’s. Then add Pinnacle Financial Partners’ dollar-for-dollar match of the first $10,000 raised. That’s what Give Raleigh does. That’s how $10 becomes something much bigger.
Last year, those gifts became $118K+ through Give Raleigh—money Cooper Charitable Foundation put into the hands of those seven local nonprofits that know exactly where a few dollars at exactly the right moment can change the trajectory of someone’s life.
A deposit gets paid. A bed gets delivered. A car gets repaired. A student stays in school. A mother stays housed. That’s the $10 difference. That’s what happens when Raleigh gives together.
Meet the Mission
Seven ways your gift can help keep a Wake County neighbor moving forward.
Family Promise of the Triangle | 1993 Home is more than an address. Family Promise helps families move from cars, motels and borrowed couches into permanent housing through prevention, emergency shelter, rapid rehousing and ongoing support.
The Green Chair Project | 2010 Four walls don’t make a home—a bed, table and chair do. The Green Chair Project transforms empty apartments into homes by providing furniture and essentials for families rebuilding after homelessness, crisis or disaster.
Oak City Cares | 2019 Finding support shouldn’t be harder than asking for it. Oak City Cares connects neighbors with housing, employment, health care, meals and other essential services through Wake County’s one-stop hub for homelessness resources.
Wake Tech Fostering Bright Futures | 2009 You can’t put a price on education—until you can. FBF removes financial barriers through tuition assistance, stipends and wraparound support, helping former foster youth stay in school, earn degrees and build independent futures.
Healing Transitions | 2001 Recovery isn’t a straight line. Healing Transitions provides free peer-based recovery services—from emergency shelter and detox to long-term support—giving people as many chances as it takes to rebuild their lives.
The Carying Place | 1993 Sometimes preventing homelessness is as simple as helping a family through one difficult season. The Carying Place combines short-term housing, financial education and personalized support to help hardworking families achieve lasting stability.
The Women’s Center of Wake County | 1977 Everyone deserves a safe place to begin again. Wake County’s only day shelter for single women provides meals, showers, housing support, case management and life-skills programming to help women move from crisis to stability.
King’s Ridge takes a step toward ending homelessness in Raleigh.
Raleigh is one step closer to solving homelessness. It’s an epidemic on the rise—including on the very streets we all walk every day. In fact, according to the Wake County Point in Time Count, ~1,000 individuals are currently experiencing homelessness on any given night—a 200% increase since 2020.
Now, a cutting-edge concept has made an immediate 15% dent in those stats. Expected to take ~148 people off the street, the freshly debuted King’s Ridge serves up 100 one-, two- and three-bedroom units designated and designed for individuals and families who have a history of homelessness and insufficient credit to qualify for conventional housing.
Chronically homeless people make up: 33% of ER visits costing $44K a year/person
Permanent housing reduces: Health care costs by 59% ER costs by 61% Hospitalizations by 77%
Named for the late former CASA CEO and affordable housing champion Debra King, the Triangle-based affordable housing nonprofit’s most ambitious project to date has already assigned all units in collaboration with street outreach and shelter providers. “We went to the folks that did this work every day to give us our residents,” explains King’s Ridge Director Erin Yates of the community’s efforts to ensure a true focus on Raleigh’s most vulnerable. “We wanted to make sure they follow a housing-first model—meaning there are no requirements before you move in. You don’t take a class or have to be part of a program.” In short, the housing complex meets residents where they are—all of them are able to move in exactly as they are.
While King’s Ridge isn’t free, residents only pay one-third of their monthly income for rent each month and can renew yearly. According to housing affordability devotee and former Mayor Mary-Ann Baldwin, the largest barrier for the homeless isn’t affording rent—at least 60% of Raleigh’s homeless population have jobs. The real barrier is the ability to put down a security deposit plus first and last month’s rent.
But the monumental project wasn’t realized overnight. It’s been seven years since Molly Painter—now chair of the King’s Ridge Campaign Leadership Committee—picked up Kathy Izard’s The Hundred Story Home. Upon learning of Charlotte’s housing for the homeless, Painter resolved Raleigh could and would achieve the same. A whopping $23 million later—raised in partnership with CASA—the East Raleigh project broke ground in 2022.
“It feels like home,” Painter tells RM—“which is exactly how we want it to feel. The community said yes [and] was very generous—the county was very generous. … Individuals and corporations came together to make it happen.”
Now, locals are finally beginning to move in. One resident who, after a car accident, was rendered unable to work and experienced homelessness, moved into King’s Ridge last in February. “[The resident] said after a couple nights’ sleep, ‘I realized there is a word I’ve never used for myself: I feel calm,’” shares Yates.
While similar housing-first models have been around for decades, they’re new to Raleigh, emphasizes Yates—and she hopes to show the model gives long-term stability for the homeless. “We’ve already had conversations with folks in Asheville, Greensboro and Wilmington,” she adds.
Baldwin, who, during her mayoral tenure, advocated for $10 million for King’s Ridge from the city—and now continues her passion for the cause as executive director of the Cooper Charitable Foundation—is also eager to see how the project inspires other cities’ affordable housing options. “People were like ‘Oh, [$10 million] is a lot of money,’ but so is treating homeless people in emergency rooms—that costs more money than sheltering,” observes Baldwin, noting, too, it is far less expensive than providing health care to people living on the streets. In short, providing shelter isn’t just the compassionate thing to do—it’s also the best financial move for the city.
Baldwin’s backing stems from King Ridge’s wraparound on-site supportive services for residents. “A home and the services they need to stay sheltered—that is what really sold me,” she reveals.
Two medical clinics, case managers and ample community space will supply the necessary tools to heal. To boot, the complex is ideally situated near WakeMed’s Raleigh campus, Wake County’s health services building and the future bus rapid transit line.
Mirroring other conventional apartments, King’s Ridge residents have full control of their schedules and can come and go as they please. The model recognizes the prominence of housing as the first step in handling other challenges—and the apartment’s services will help tackle these lingering obstacles. Backed by the community and aligned with a housing-first mindset, King’s Ridge is setting the bar—and taking a large stride toward ending homelessness.
Upcoming Affordable Housing Projects
Hope Village at Method: Under construction Housing and support for Raleigh youth aging out of foster care located in the Method neighborhood
Maple Ridge Apartments: Construction slated for 2025 146 affordable units with 30 units in NW Raleigh for those with disabilities or who are experiencing homelessness
Strickland Apartments : Construction slated for 2025 148 affordable units with 30 units off Strickland Road for those with disabilities or who are experiencing homelessness
Moore Square Apartments: Construction slated for 2025 160 affordable rental units with 32 units in DTR for those with disabilities or experiencing homelessness
