Raleigh Growth Lessons from Austin

Austin grew fast—now it’s recalibrating. Here’s what Raleigh can take from it.

Austin did everything right—until it didn’t: the boom, the cranes, the companies, the people.

Then came the traffic outpacing infrastructure, housing many can’t afford, and a city so under construction it’s, as one Raleighite who recently visited tells RM, “a chaotic mess—every street torn up, cranes everywhere… for two years now.” So goes the cautionary tale. 

Even a recent Austin Monthly cover story questioned the trade-offs of that transformation: “Our funky small town has transformed into a mighty metropolis with high-rises, Michelin-starred cuisine, and international appeal. Is that a good thing?”

While it’s not a perfect “apples-to-apples” comparison, says Raleigh Economic Development Director Kyle Touchstone, the parallels are hard to ignore. As Raleigh sits just a few steps behind on a similar trajectory, the question isn’t how to grow—it’s how to avoid fallout. Sometimes the clearest roadmap forward comes from watching where others went off track. On the heels of his return to Austin this spring—part intel, part SXSW—we tapped Touchstone for his key takeaways. 

1

Infrastructure Can’t Lag
Austin didn’t stall because people stopped coming—it stalled because the city couldn’t keep up with those who did. As growth accelerated, infrastructure lagged—roads, transit and long-range planning all playing catch-up to a population that had already arrived. The challenge, says Touchstone, is timing. “Building infrastructure to keep up with population growth… is always a tricky balancing act.” But waiting until the need is obvious is already too late. Raleigh, though, still has a window. With the S-Line and broader transit planning, the region is attempting to build ahead of demand—not behind it.

2

Be Intentional
In many ways, boldness is what built Austin. A familiar playbook is unfolding in Raleigh, with sound investments being designed to anchor the city’s next phase—think world-class Dix Park, Red Hat Amphitheater, the Raleigh Convention Center expansion and the incoming Omni Hotel. “Austin has been bold,” nods Touchstone—“and Raleigh can be too.” “I don’t think Raleigh is on the path to being Anytown, USA,” he adds. “We’re on a path to being a bigger, bolder and better Raleigh.” The Cap City is no longer planning for who she might become—she’s actively becoming it. And the decisions being made now—density, transit, affordability, design—will determine whether that growth feels cohesive or chaotic. Ultimately, growth is inevitable—keeping it intentional is critical.

3

Affordability Is Everything
Fast growth doesn’t just drive demand—it drives prices. And in Austin, that shift happened quickly. As housing costs climbed, affordability became less of a challenge to manage and more of a defining issue for who could stay, who could move in and how the city functioned. “Making sure Raleigh is safe and affordable is always on my mind,” says Touchstone, pointing to the need for a steady pipeline of housing at all levels—supported by faster, more flexible development and permitting. Affordability isn’t something to fix later—it’s the factor that shapes everything.

4

Keep the Cool Factor
Austin still has its edge—but it looks different than it used to. It hasn’t lost its identity—“the heart of Texas is still ‘weird,’ and they own it,” Touchstone emphasizes—but in pockets like Rainey Street, an iconic strip of bungalow bars and patios now dotted with high-rises, the shift is visible. That tension is inevitable: “Rapid growth forces cities to be creative about growth, investments and maintaining identities,” he says. Raleigh is already having the same conversation around how to add density without losing the personality that made people want to move here in the first place. “No doubt growth changes a city,” adds Touchstone. “Austin has seen it; we’ve seen it.” The challenge is deciding what’s worth keeping before it’s gone.

5

More Isn’t Better
In a boom cycle, more can feel like the answer—units, towers, development—and Austin shows the risk in that angle. As supply surged, the balance got harder to maintain—creating pressure points around vacancy, pricing swings, and how much is too much, too fast. The goal, says Touchstone, is ensuring “ample housing supply… supported by timely permitting” across income levels. But scale without calibration is where things get wobbly. Raleigh is still in her build era—but the lesson is in the pacing: not just how much goes up, but how quickly and for whom.

Dream Bigger

Dream Bigger

It’s time for Raleigh to up its game for big events.

Dorothea Dix Park likely never before saw the mass crowds that graced its green lawns April 2–3—when J. Cole’s second Dreamville Festival (this time taking place over two days) brought in 80,000 attendees from all 50 states, plus 14 countries (!), despite a three-year hiatus. Talk about a fan base.

But while most will say the festival was a great success (Ari Lennox called it “the best festival ever”—and we agree!), it had its shortcomings—the biggest of which was the lack of cell service throughout the festival grounds, and, in turn, the struggle to meet up with friends and/or order a ride home. A less than dreamy situation if you ask us. 

Which leads us to our point: Raleigh needs to do better if it’s going to play host to epic events equal to the likes of Dreamville—which of course is what we all want. And it doesn’t stop at cell service. There’s also concerns like lodging, parking, public transportation, etc. 

Dreamville is not an anomaly in terms of mass events for which our fair city already plays host. Every year, the City of Oaks attracts visitors from all over for festivals and events such as the NC State Fair, Artsplosure, Hopscotch, IBMA Bluegrass Live! (the largest free urban bluegrass festival in the world) and Brewgaloo—to name a few. Not only do out-of-towners expect (and pay for) an exceptional experience that’ll have them coming back for more, our city is on full display—and we need to act the part.

And not just because we want fun fests (though who doesn’t) or to draw the oohs and aahs of visitors. As a result of the tens of thousands of people Dreamville alone drew to the area, the fest benefits the city financially, providing a huge economic boost for Raleigh businesses. While the 2022 number has yet to be announced, 2019’s festival brought in a whopping $3.8 million to businesses!

So, yeah—a cell tower or two, a new hotel, maybe some better public transportation could really take ole Raleigh to the next level when it comes to hosting future events. Because despite the fact that J. Cole “put my city on the map,” we’ve still got a lot of work to do.