Shaping Raleigh’s Urban Future

The secret sauce to a great city could rest in the Power of 10.

Think big. Think 10. Raleigh’s future isn’t just about streetscapes and skyscrapers—it’s about crafting places people actually want to be. And that doesn’t just happen. Enter the “Power of 10,” a simple yet transformative concept: Every city needs at least 10 destinations, and each destination needs at least 10 things to do. 

Originated by the Project for Public Spaces (PPS), the framework reveals why cities like New York and Atlanta lure people in—and keep them coming back. Such is the philosophy behind Raleigh’s 2009 Comprehensive Plan, which directed 60% to 70% of new growth to eight growth centers focused along key urban and transit arteries like the Beltline and 540—think Midtown, West Raleigh and Village District—plus 15 multimodal corridors, extending the Power of 10 principle to shape a vibrant and connected city. 

Four of those eight growth pockets are now thriving: Brier Creek, Downtown, Village District/University area, and Midtown—stretching from North Hills across Six Forks and south of the Beltline. Three of the remaining four—Crabtree, New Bern/WakeMed, and West Raleigh—sit on the cusp of transformation. 

As former COR Chief Planning Officer and current City Council Member Mitchell Silver puts it: “If I come Downtown—as a senior couple, a single, a family—what are the options? You have restaurants—then what do you do? Places like New York… there’s so much to do, probably like a power of 100. That’s what makes those places exciting—people come back again and again. That’s the goal.” 

Building on that foundation, new potential pockets now emerge as the Comprehensive Plan 2030 gears up to shape the city’s next chapter through 2050.

Placemaking in Action

As aspirational as it is practical, Raleigh’s growth framework already reflects this principle. The point isn’t just garden variety shopping, dining or strolling, notes Silver. The real magic is layering elements—rest, play, art, music, food, history, connection—so people linger, explore and return.

As such, applying the Power of 10 isn’t just theoretical. Standalone attractions like museums or parks serve as a great draw, but deliver “the power of two, maybe three, at best,” says Silver. “People come, look, maybe hit up the gift shop—and leave. The real challenge: What can you build around the museum or park?” The telltale sign—are there people there? And do they stay there? 

He nods to Nash Square—lonely trees, empty walkways and angled parking that could morph into a vibrant hub where people actually want to linger. Even the strongest attractors can stumble without a complementary cast. Take Wilson’s Whirligig Park—a momentary magnet that, on its own, risks being forgettable, explains Silver. But with the upcoming Carolina sports and entertainment stadium and planned ~50-acre live-work-play mixed-use project, that fleeting draw evolves into a full, thriving ecosystem.

Looking to 2050

Given Raleigh’s demographic shift, the urgency for this approach grows sharper. The city is young: ~60% under age 40, and ~80% under 55. Yet, Silver warns, “the [older] minority is trying to drive planning decisions. We need young people to speak up.” Future growth hinges on creating these multidimensional hubs—places where people don’t just pass through but stay, engage and thrive. 

Layer on a looming constraint: Raleigh is projected to run out of developable land within 20 years. Yet, the simple reality remains—people are coming. The city’s population boomeranged ~50%, adding roughly 200K residents in the last 20 years. “I called it Mayberry the Metro,” says Silver of the now more than 65 people relocating to Wake County every day. So it’s not a question of if—but how we manage it. 

By honing in on our people-centered placemaking pockets—through public spaces, new mixed-use developments and urban design innovations—Raleigh can scale up its Power of 10. And in doing so—from blueprint to buzzworthy—transform a city of streets into a city of destinations. 

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Urban Growth Centers – 2009 Comprehensive Plan

• Brier Creek
• Crabtree
• Downtown/Central Business District
• Midtown/North Hills
• New Bern/WakeMed
• NE/Triangle Town Center
• Village District/University area
• West Raleigh

Potential Pockets for Urban Growth: 2030–2050

• Capital Boulevard
• City Market
• City Plaza
• Downtown South
• Moore Square
• Triangle Town Center (reimagined)
• WakeMed Corridor (BRT)
• Warehouse District

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Emerged Naturally – Raleigh Iron Works

A game changer for East Raleigh—and key connector between Downtown and Midtown—Raleigh Iron Works is a work-stay-play hub on the former Peden Steel site. Breaking ground in fall 2021, Phase One boasts 200+ apartments, buzzy retail, and ambitious public art and maker/pop-up programming, anchored by standout F&B spots from Brodeto and Little Rey to St. Pierre and Ponysaurus Brewing—and, yes, that trademark slide bringing a playful touch that’s core Raleigh.