Giorgios Epicurean Market Officially Open

A first look at Giorgios’ newest GEM

A feast for the eyes and the senses, the crown jewel of Raleigh’s retail market is officially unearthing at East End via Giorgios Hospitality Group’s latest “GEM.”

Answering the call for an approachable and highly curated shopping and dining experience, the aptly dubbed Giorgios Epicurean Market is at once a European sojourn and one-stop shop for whatever you bloody well fancy—including even a bloody (or freshly squeezed OJ or coffee…). 

From first entry, aromas, visuals (and for the samplers, scores of tastes) overcome the senses as you’re met with an abundance of lush flora and fauna—inviting you to check your real-world worries at the door and succumb to a Zen-induced haze of indulgence highlighted by a verdant design that’s “vibrant and alive with the fresh energy of a modern European market,” says Giorgios Bakatsias. Sommelier selects? Check. Olive oils, jams and spices? Yup. Plants and potables for the hostess, office or “oh-yeah-it’s-my-anniversary” gift? Count on it.

Playing on herbaceous hues, every detail is intentional—from the mod white, olive and rusty subway tile sections that merge with natural wood and concrete to the gentle botanical brushstrokes by artist Arianne Hemlein seamlessly blending the seasons across the length of the market to even the authentic “boulanger” sign Bakatsias procured from a flea market to add a little “spice.”

At the root of it all, a massive full-sight breakfast-lunch-dinner kitchen production helmed by Managing Partner/executive chef William D’Auvray promises to tempt the palate with fresh butcher cuts and made-in-house bakery selects, salads, grilled goodies and beyond—whether to grab a pastry, sandwich to savor on the piazza or steaks for tonight’s dinner. 

Vinos for pairing are intentionally selected by sommelier Scott Hardiman to complement the cafe menu and prepared foods, says Bakatsias, “so guests can easily curate a gourmet meal to enjoy at home.” Essentially, they thought of everything so you don’t have to—the “simple things in life people want—executed at the highest level,” he adds.

And not to confuse elevated with unapproachable, this isn’t some stuffy, unaffordable pinkies-up place. Instead, at its very core is an MO of utter simplicity and approachability. “We’re not boxing somebody in to spend a certain amount to have this experience,” says Bakatsias. “You can come in and spend $10 for lunch or whatever you wish.”

Further delving into the Euro-ness of it all, docents are at the ready as you shop and savor to proffer wine, party platter or gift picks. And in line with that Old World vibe, no, they won’t pounce you like a SNL Sur La Table skit. But, so new age, they will provide a pay-where-you-are option sans the line.

Ambling past the abundant product—which D’Auvray, who also helms East End Bistrot, spotlights in the market menu—quaint alfresco-esque indoor seating gives way to a day-to-night indoor cafe and bar set off by rollup garage door. And, outside, a botanically-driven “relaxing playground for eating and drinking” awaits via covered terrace and lush piazza dotted with mixed seating—and primed for pop-up farmers markets. 

Both masterful and masterpiece, it’s got Bakatsias’ fingerprints all over it. As the ultimate gardener (see flourishing East End Bistrot, Rosewater, etc.), the market extends that signature vibe. And like all gems, she’ll get better with age. … Stay tuned for catering, and wine and cooking classes—even visiting chefs—to come. 

Until then, “I’m excited to start baking and cooking food Giorgios and I both love and live by,” muses D’Auvray. So are we. Tue.-Sat., 8am–9pm, gemraleigh.com