Taking Back Main Street

A newly released 10-point action plan sets to bring vibrancy back to Fayetteville Street.

Things are finally looking up for Fayetteville Street. While the once-vibrant sector had arguably lost some of its luster, Downtown Raleigh Alliance and the City of Raleigh recently released the first set of recommendations from their ongoing Downtown Raleigh Economic Development Strategy in an effort to revitalize North Carolina’s Main Street. 

The “Activating Fayetteville Street” report developed by the Interface Studio-led consultant team features 10 recommendations for making the corridor more attractive, competitive and connected based on local need and other city attractions. Taken together, these “10 big ideas” could mark the biggest shift to the district in 15 years. 

“Fayetteville Street and our central business district are part of the face of our Downtown, city and state,” says DRA President and CEO Bill King. “So elevating this area is critical to how Raleigh is experienced and perceived.” 

Setting a new course for the heart of Downtown, the goal of the recommendations is to breathe new life into the area from the NC State Capitol to Martin Marietta—from highlighting Black-owned businesses and adding more housing on and around Fayetteville Street to connecting main attractions via a family-friendly route and more.

“The intention is to implement as much as possible, but realistically I expect some will still have to evolve or adjust as things change,” says King. That said, look for the streetscape design update to begin immediately, as well as changes to City Plaza, parking fees and many of the placemaking/public art aspects. “We have steps outlined for the first 100 days and first year to drive progress,” he maintains—progress that will only proliferate as Interface continues to seek ways to maximize Downtown’s strengths. Here, the takeaways we think will have the biggest impact on our city.

Defining the Districts

“Art pulls a community together,” as would a designated Arts and Entertainment District in the lower area, which would also serve to attract local and national establishments and entertainment ops while further fostering Fayetteville Street’s identity. The abandoned parking lot at the northwest corner of South and Wilmington streets serves as a primo spot for “play, small business opportunities and entertainment options,” according to the report.

Bright Streetscapes

Famously supersized, Fayetteville Street’s sidewalks have never lived up to their full potential. Swapping current antiquated planters, benches and newspaper corrals for designated zones for outdoor dining would serve as a smart solution, which would free up space for walking, furniture and activity (think outdoor vending, workspaces, lawn games and temporary stages). Meanwhile, added greenery and lighting on significant buildings, trees and sidewalks would bolster literal vibrancy, wayfinding and safety.

Utter Relief 

The lack of public-access relief stations in DTR has long posed a problem. Taking a cue from Portland, relief could be on the way in the form of new self-cleaning public bathrooms + increasing hours and maintenance for free bathrooms in public buildings. Answering the call for another shortage would include improved parking signage, increased time allowances on parking apps and first-two-hours-free parking in City-owned garages.

Leveraging Public Spaces

“On the playground is where I spend most of my days…” That’s the hope—by activating the oft-underutilized street into a full-blown 16- to 18-hour veritable playground via inviting well-lit passageways bustling with outdoor dining, vendor stalls, recreation, public art and more. This also goes for positioning City Plaza as “Downtown’s front porch” and establishing a visitor center.

Downtown Connector

Bold connections generate growth. Thus, a Chavis-Dix Strollway could be implemented to connect DTR to Dix Park and the Rocky Branch Trail, with a South Park Heritage Walk bridging the gap from DTR to Chavis Park and other East Raleigh destinations.  

Marketing Main Street

Raleigh’s “Main Street” needs to assert its identity. Period. Engaging public space design and street activity via mobile retail carts, food trucks and permanent stalls in dead zones would increase foot traffic—as would the creation of a Downtown gift card program.